Released on = November 15, 2006, 11:08 am

Press Release Author = Mordechai Jackson

Industry = Media

Press Release Summary = \"Quest is all about cause-related marketing and customer
relationship management, whose mandate is finding informed solutions to serious
problems. Instead of having more time to dedicate to more pressing matters like
family and production, people find themselves concentrating on \"putting out fires\" -
reacting to uninformed situations,\" he says.


Press Release Body = \"The people of Israel need to be empowered to make pro-active,
informed decisions for themselves, their families and their country,\" says Norman
Evans, major stakeholder in Quest. \"That is the philosophy of our new newspaper. We
are a medium allowing the transfer of positive practical information needed in every
Israeli home. It is Quest\'s responsibility to fill that need.\"

Evans (59), a successful and wealthy businessman from Toronto, Canada is CEO of CMN,
Inc., in addition to many other companies. He has worked with some of the most
powerful business teams in the world and is described by his peers as the \"Brian
Epstein of the computer marketing business\" for discovering Bill Gates for Canada
and recognizing the impact Mr. Gates would have on the world when most of Canada
including the Canadian media were asking, Bill who?

A strong, charming charismatic guru, Evans has strong connections with Israel. His
sister, nephew and niece and their respective families all live in the country and
he has great concern and love for Israel. Recently he agreed to open an office for
the Israeli Antiquities Board in Canada and is working to raise funds to assist the
upkeep of Israel\'s national treasures.

Evans is typical of the self-made man by refusing point blank to talk about himself
or any of the others behind this new phenomenon called Quest. \"We are not important
nor the focus\" he says \"what is important is the complete satisfaction of the three
major building blocks of our company; our staff, our readers and our advertisers.\"

\"Quest is all about cause-related marketing and customer relationship management,
whose mandate is finding informed solutions to serious problems. Instead of having
more time to dedicate to more pressing matters like family and production, people
find themselves concentrating on \"putting out fires\" - reacting to uninformed
situations,\" he says.

\"I love Israel,\" says Evans \"and I have an intimate relationship with both the
country and the Israeli people. Israel is a great country with great human resources
second to none on a world level. Being Jewish is a great asset and the more of us
that realize this, the better off we will all be. Tried and tested over thousands of
years, what can be better than that? Our culture and heritage is something we must
learn from and put into action in all aspects of our lives. If the world\'s leading
universities and businesspeople are just now beginning to come round to the \"sharing
philosophy\" of business based strongly on our people\'s family values, fair values
and teachings, then why should we, the guardians of that great manual, ignore it!\"

Founder of the Canadian Unix User Group and The Electronic Publishers Association,
Evans sits on the advisory board of many companies and was personally responsible
for developing and implementing market action plans for Microsoft Canada and Cisco
systems. He explained in great detail that the lessons he has learned over the years
he now wishes to pass on for the benefit of others - including Quest\'s advertisers.


\"Begin by defining objectives\" says Evans, \"how marketing communications will
support them, the positioning of competitors and the required activities to win in
the marketplace.\"

S.T.A.R., the strategy Evans implemented for Microsoft in 1987 is a powerful
combination of Strategy, Tactics, Resources, Responsibilities and most important
results.

\"S.T.A.R could be an alternative name for Quest\" says Evans, \"as it describes
exactly what this newspaper is all about with regard to our advertisers. Today\'s
marketplace changes constantly and Quest assists its advertisers to become \'agents
of change\' rather than followers. Israeli advertisers need a great communication
tool to get their message out there and become leaders. With Quest being distributed
in over 400 newsagent stores and bookshops from Metula to Eilat, in hotels and on
airlines, this alone will give our advertisers the national exposure they need. But
add to that the fact that Quest is a bilingual English and Hebrew newspaper which
will also have thousands of subscribers receiving the paper directly to their door,
plus a state-of-the-art web presence and you have a fully holistic Israeli
solution.\"

What will put Quest in a \"league of its own\", says Evans, \"is two fold; its
concentration on a triangular formula of Property-Finance and Law making it Israel\'s
first national niche paper with this combination and its international distribution
which will begin with the United States, Canada and the United Kingdom.

\"Our aim is for Quest to reach every major Jewish center in the world\" says Evans
\"bringing Israeli investment to them and their investment to Israel. Quest will also
become a pre-Aliya guide to the thousands of English speaking olim, preparing as we
speak, to make Aliya over the coming years. By providing them regularly with
practical background information and relevant news of Israeli real life, in addition
to providing them with the tools of knowledge and ability to choose where they want
to live in Israel and what property they wish to buy and more importantly how to do
it successfully, and all this before they make Aliya while they sit comfortably in
their home, Quest will re-enforce their decision, confidence, trust and motivation
to come to that great place called Israel.\"

It was a great experience talking to the \"Brian Epstein of the computer marketing
business\". I also learned a lot from him in that short time including that Quest
intends, in the future, to publish in many other languages and to set up a
foundation in which a large proportion of its profits will be used for charitable
purposes, giving many others the opportunity to set out on their very own Quest.


Web Site = http://www.questnewspaper.com

Contact Details = Dave Jackson
POB 20155
ZIP 98755
ISRAEL